Our task was to design a temporary MINI brand store in London Westfield Stratford, Europe’s largest mall, which will be open for 1 year only, focussing on an immersive brand experience and giving shoppers the opportunity to browse the latest MINI models in a retail setting which is completely removed from the established car showroom environment.

The store also showcases the latest in retail technology, including a touch-based interactive mirror that allows shoppers to try on the outfits on sale without actually having to take their own clothes off. Customers can create their own MINI in 3D by using the UK’s first ever 3D car configurator and request a test drive. Concept, architecture, design, communication, visual merchandising, interaction, production and the entire organisation was realised within a period of only three months.

Job Idea, Design, Planning & Execution
Extent 250 qm
Client Studio38 Pure Communication
Photography Die Photodesigner
Team Mark Bendow, K. Janke Bendow, R. Knobelspies, Y. Bandilla